Next in Media spoke to Jason Mitchell, Founder and CEO of social media agency Movement Strategy about why his team is constantly pushing brands to put their own social media output at the center of their strategies. Mitchell also gave his take on which platforms are up and down of late, and whether brands need a plan B for a possible TikTok ban. Takeaways • The evolution of social media marketing has shifted the focus to organic social presence and the importance of getting people to talk about brands on social media. • AI has a significant impact on content creation, with behind-the-scenes AI being incredibly impactful in optimizing media and improving efficiency. • Convergence in marketing teams and the role of creators are crucial in building trust in the AI-driven content landscape. • Linear TV is facing challenges in adapting to the changing media landscape and the rise of AI-driven content. • The creator economy is expected to continue growing, fueled by AI tools and technologies. Guest: Jason Mitchell Host: Mike Shields Sponsored by: Epsilon Produced by: Fresh Take