EP139: I was seeing the other brokers in the industry presenting businesses for sale.  As a broker, we value on turnover, but as a buyer, you value on profits because you want to see what profit you can generate from that business. If you're interested in buying or selling a lettings or estate agency Lucy Noonan is the expert with over 20 years of experience in the industry, having worked with big names like Belleville, LSL, Hunters, and the Lomond Group. Having left corporate life, Lucy founded Atomic Consultancy, specialising in the sale of lettings and estate agency businesses nationally. In this episode, Lucy shares insights into the acquisition process, emphasising the importance of understanding numbers, preparing for due diligence, and the value of goodwill in transactions. She reflects on her journey in the estate agency industry, from starting as a negotiator to working on large-scale acquisitions. Lucy also discusses the growth of Atomic Consultancy, revealing the challenges and experiences. For those looking to buy or sell, Lucy provides valuable advice on preparing for the process, knowing your numbers, and the role of goodwill. She sheds light on the current environment for buying and selling agencies, highlighting tax benefits and the impact of potential government changes. As Lucy looks to the future, she shares her passion for focusing on key areas, particularly London, and possibly launching another brokerage in the financial services sector. CONNECT WITH LUCY Website: https://atomicconsultancy.com/ LinkedIn: https://www.linkedin.com/in/lucy-noonan/ HOSTED BY: Nicole Bremner, Nicole is an investor, speaker, write and podcaster. After a frantic decade building out a property portfolio worth millions throughout London recent personal and professional setbacks forced her to reassess what really matters. After a period of healing Nicole realised that what comes after setback is success. Nicole focusses on telling these stories of #reboundaftersetback and the lessons learned along the way.  CONNECT WITH NICOLE  Website: http://www.nicolebremner.com/podcast LinkedIn: https://www.linkedin.com/in/nicolebremner Instagram: http://instagram.com/nsbremner Support the show Support the showDisclaimer: The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research.