Cam Inman of the Bay Area News Group sits down to discuss his upcoming book, "The Franchise." We touch on Kyle Shanahan's era of 49ers football, why Kyle's message is still relevant in the locker room, how the defense looks this season with Brandon Staley and Nick Sorensen, and the changes in a beat writer's job description in the past 25 years. JOIN OUR YOUTUBE CHANNEL TO GET ACCESS TO PERKS: https://www.youtube.com/channel/UCdn6zbhFQ7_vMLYfjSiLSYA/join GET SOME SWEET HOMAGE 49ERS GEAR HERE: https://homage.sjv.io/GoldStandard SUPPORT OUR PATREON: https://www.patreon.com/GoldStandard49ersPodcastNetwork CHECK OUT OUR WEBSITE: https://www.GoldStandardNiners.com SUBSCRIBE TO OUR YOUTUBE PAGE: https://www.youtube.com/@goldstandardnetwork FOLLOW US ON SOCIAL MEDIA: Instagram: https://www.instagram.com/gsn49ers/ Facebook: https://www.facebook.com/profile.php?id=100091816680160 Twitter: https://twitter.com/GSN49ers SUBSCRIBE TO OUR PODCASTS: Apple: https://podcasts.apple.com/us/podcast/the-gold-standard-san-francisco-49ers-podcast-network/id1524313515 Spotify: https://open.spotify.com/show/3mWHKNWMdC6Pojka3tyBio?si=ed9ef03ba95140e4 Learn more about your ad choices. Visit megaphone.fm/adchoices