I’d been a Coach for years and got frustrated. Executive Coaching was only taking my clients so far. I knew there was a missing piece of the jigsaw. Then I found NLP. It transformed my Coaching practice AND the results my clients were getting.  Traditional Coaching can’t deliver against the promises it made organisations of behavioural change - it can’t because it focuses on the conscious mind. NLP is different. Research shows us that you need to work with conscious and unconscious processes to deliver behavioural change. In this episode I share what coaching is, how & why NLP Coaching delivers longer lasting change, share case studies AND share WHY I believe NLP is not a nice to do, it’s a must do for coaches! Listen in today and hear how NLP transformed my coaching. To access the research by Prof. Gerard Hodgkinson click here To find out more about the other episodes check out: www.nlptalks.com If you would like to learn more about NLP or receive some free NLP Training please check out our FREE NLP TRAINING RESOURCES under free stuff on our website. You can learn all about our NLP Training courses on our website, feel free to download our brochure. If you would like to ask a question about this podcast episode please feel free to email us on [email protected]