Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career. This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational structures to foster a culture of effective experimentation. He discusses the psychological and interpersonal skills necessary to navigate and reshape the way companies approach experimentation and optimization. Chris also sheds light on the common obstacles businesses face in digital optimization and how shifting focus from solutions to identifying core problems can dramatically enhance the outcomes of experimentation practices. Episode links: Experimentation Elite Chris Gibbins' LinkedIn Creative CX --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)