Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year). Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills. In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa. In this episode, you'll learn: Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading. The importance of authenticity in the homesteading world. A rundown of Darrell’s various businesses. The publication and publishing house, Homestead Living: what inspired it and where it’s going.  The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit. The best marketing strategy according to Darrell. Links & Resources: Homestead Living Homestead Living on Instagram School of Traditional Skills Homesteading Family Good People Digital Everything Worth Preserving Darrell Vesterfelt Links: Darrell’s website Follow Darrell on LinkedIn Follow Darrell on Twitter Follow Darrell on Instagram