We get some great insight and advice from Robin Dreeke, the former head of the FBI's Behavior Analysis Program and a recognized expert in the field of interpersonal communication. In this episode, Robin tells us how to create an instant connection, why some communication styles work better than others, and why it's important to follow what he's deemed "the platinum rule": treating others as they want to be treated. Robin is the author of several best-selling books, including "The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed".  He is also the founder and president of People Formula, an organization that offers advanced rapport building, training, and consultation. His website is https://www.peopleformula.com/about   Shopify is the all-in-one commerce platform that makes it simple for anyone to start, run and grow your own successful business. With Shopify, you’ll create an online store, discover new customers, and grow the following that keeps them coming back. Shopify makes getting paid simple, by instantly accepting every type of payment. With Shopify’s single dashboard, you can manage orders, shipping and payments from anywhere. Sign up for a one-dollar-per-month trial period at Shopify.com/nobody.