A lot of marketers are still relying on guessing when it comes to decision making. I always say that "guess marketing" is my go to tool for startup failure Aggelos, Founder of Growth Sandwich will explain how he uses JBTD framework with his clients to remove the guesswork from the marketing In this episode we talked about: How can you create JBTD based GTM strategy? How to fix your positioning with JBTD? How can you use value gap analysis to fix your churn problem? How do you properly design customer survey to understand the reasons behind the churn