"The homogeneity around the Latin American cultural experience helps to actually aspire to create regional platforms." Felipe Echandi is the co-founder of Cuanto, a YCW19 startup based in Panama. Cuanto allows small merchants and independent Latin American entrepreneurs to create their mobile-first online store to sell over social-media. Think of Shopify for LatAm's social media-based e-commerce experience. Prior to Cuanto, Felipe has extensive experience in blockchain and Fintech.  In this episode, we discuss the state of the LATAM fintech and e-commerce ecosystem, where he draws inspiration as he builds his startup, and the future of mobile in emerging markets.