With over 1 billion users, both Instagram and Wechat have become cultural phenomenons. Over the last few months, I found a whole ecosystem of 7-figure plus entrepreneurs whose businesses were fully brought up by these platforms and the relationships they have attracted and nurtured with their audience. I was so intrigued at the claim that anyone today can build an audience for free on platforms like Instagram and Youtube and then sell services or products to them building multi-million dollar empires. Turns out, there's a lot of strategy to using these tools. This episode is the first part of a two part series on how to use the features on Instagram to create an in-demand brand, for relationship management, and a business tool to drive sales. As a comparison, we'll also look at how Wechat is used in China for the same thing. We'll talk about how Instagram vs. Wechat is used, top tactics for both, and what strategies on Wechat we can learn from that are not yet used on Instagram. .