"Sell a story and a product can be part of that story. Sell a person and have the person sell the product. That's how it works."  3 weeks ago none of my friends were on TikTok. 2 weeks into social distancing, everyone is getting on TikTok. The content is finally moving away from 13-year old dance parties and ridiculous memes that only GenZ understand.  In this episode I am here with Fabian Bern, Founder of UPLAB, a Douyin and TikTok marketing agency with operations in Asia and Europe. They have been helping brands and creators on the platform since 2016 with influencer marketing and content creation services.  We talk about the future of influencer marketing, how brands can leverage TikTok, and how creators are the most important asset on the platform.