There is a big trend in the food and cosmetic industry to move away from artificial colors and flavors, replacing them with natural ingredients. My guest today is Gerit Tolborg, the CEO of Chromologics. Gerit describes herself as an accidental entrepreneur. Through her research at the Danish Technical University, she stumbled upon a way to naturally produce a red colorant using fungi and fermentation. Listen in as we discuss the business of artificial and natural ingredients, what it takes to build an R&D heavy startup, and the journey of becoming an entrepreneur when you never thought that was in the cards. 2:09 Why companies are moving away from artificial colors 9:40 Producing colors through precision fermentation 16:00 How Chromologics started 23:00 Building an R&D heavy startup  41:00 Challenges of being a female CEO Episode Transcript  Related Links Interview with Chromologic's investor Nordic FoodTech VC Is artificial really bad? An investigation with artist Alexandra Genis How DTU helps startups spin out Hey Planet makes burgers from insects For more conversations, join our community on Instagram Like what you hear? This is a listener-supported podcast. Show your love by subscribing for a few dollars every month.