My guest today is Marika King who is the Head of PINC, Paulig Group’s corporate venture capital arm, which is focused on investing in the future of taste. Paulig is a house of brands with a presence in 13 European countries, a turnover of almost 1 billion euros, and around 2,000 employees. Headquartered in Finland, its portfolio consists of Santa Maria, Risenta, Gold & Green, and PocoLoco along with Paulig coffee. PINC stands for Paulig Incubator and was launched in 2018. In this episode, we discuss how PINC is helping Paulig to invest in future innovations while contributing to a tastier, healthier, and more sustainable planet. 6:10 How Paulig’s corporate venture capital arm works 10:00 The future of taste and how PINC looks at radical innovation 13:30 Due diligence and what PINC expects to see from startups 33:00 Vision for the future of food in 10-15 years 48:00 Tips for fundraising and valuating your company This month, we are hosting a feedback competition. If you fill out this form, you will be entered in a lottery to win a $200 gift certificate to the bar or restaurant of your choice OR an hour of coaching / consulting with your host. Enter here.