DG Martin interviews Will Blythe - To Hate Like This is to be Happy Forever What makes people invest their identities in what is elsewhere seen as "just a game"? What made North Carolina senator John Edwards risk alienating voters by telling a reporter, "I hate Duke basketball"? What makes people care so much? In this episode of North Carolina Bookwatch, author William Blythe explains that the answers have to do with class and culture in the South, and in his new book, To Hate Like This is to be Happy Forever: A Thoroughly Obsessive, Intermittently Uplifting, and Occasionally Unbiased Account of the Duke-North Carolina Basketball Rivalry, he expands on the history of this epic grudge through an examination of family, loyalty, privilege, and truly Southern manners.