Humberto Ayres Pereira is the co-founder and CEO of Rows. Rows is the spreadsheet with superpowers. With Rows, you can esily create and share powerful, interactive models with a passionate community of other spreadsheet users. It's taking on the likes of Microsoft & Google head on, and doing so by focusing on its interactivity and sharing functionality. In this conversation, Packy and Humberto discuss tactics for taking on incumbents, the power of spreadsheets, and startup culture in Portugal. Sponsor Season 2 of Not Boring Founders is sponsored by FTX US. You may know FTX because of its innovations in crypto derivatives or its ultra-rich & altruistic founder, SBF -- but what you may not know is that the FTX App is available in the US for all crypto traders...and that it's the cheapest exchange out there, with no minimum, ACH, or withdrawal fees. The company is moving fast and now offers crypto trading (Bitcoin, Eth, Sol, Doge, etc) and supports NFTs -- and is releasing new products seemingly every month. Download the FTX App today, invest $10 and get a free coin from FTX in exchange. Use this download link and enter code "notboring" when you sign up to redeem the offer. --- Send in a voice message: https://anchor.fm/notboring/message