In this episode of "Not What I Expected," Liam delves into the life of Emma Lindley MBE, a figurehead in identity, data, and privacy. Emma opens up about her rebellious streak and how she transformed the uncertainty that was created into a catalytic force driving her towards monumental achievements in the identity sector. Emma takes us on a journey from her early career challenges to the complexities of finding out what she really wanted to do. She shares the critical turning points that defined her career, leading to her pivotal role in founding Women in Identity - an organisation with over 3000 members. This initiative underscores her commitment to fostering diversity and inclusion in the identity industry, ensuring that identity systems are inclusive and representative of all users. Throughout the episode, Emma reflects on the evolution of her professional identity, the value of continuous learning, and her efforts to humanise technology. She emphasises the necessity of dismantling biases in identity products to create systems that serve everyone equitably. With insightful foresight, Emma also offers her predictions for the future of identity over the next five years, painting a picture of a more inclusive, ethical, and user-centric landscape. Don’t forget to subscribe & rate and review the show so we can continue bringing you insights from the industry’s most influential figures. Learn more about Emma via the following links: Website, LinkedIn