Today on Obsessed Show I'm chatting with industrial designer, Vikkal Parikh. Influenced by his unique background in architecture, Vikkal has spearheaded breathtaking, mixed media narratives for some of the world's top-tier brands. These include the likes of Facebook, Adidas, HBO, Microsoft, White Castle, and more. With the increasing surge in animation due to the limitations and inaccessibility of live-action filming, he predicts that COVID may have signaled the end of what he calls "hipster content" -- expensively produced imagery designed with an ironically bad or archaic aesthetic -- and the return of more character and storytelling-driven compositions. He's most excited about the potential for the tight integration of real-time CG with live-action. In his free time, Vikkal can be found playing for the Hoboken Cricket Club, goofing around with his three kids, and listening to some high-energy Bollywood music. So without further ado, please enjoy this conversation with Vikkal Parikh.