A successful storefront operation that is considering the addition of an e-business component will face numerous challenges. This video explores the thinking behind the decision of Powell's Books, a thriving regional bookseller, to venture into e-business. The questions they had to ask included: Is there a market for the product? How do we accurately build a data base of books? What type of staffing will be needed? Will we need different equipment? How does a company logistically distribute its product to the customer? Powell's analyzed the challenges they faced while implementing a new operation and adjusted business practices to function well in the online world.