Leah Yingling returns to the show to discuss her partnership with Lululemon and their FURTHER initiative, a first-of-its-kind ultramarathon specifically for women; the brand’s efforts to close the sex and gender data gap in sports medicine that historically underrepresents female athletes; Lululemon’s new women-specific road-to-trail shoe, the Blissfeel Trail; how she’s preparing for this year’s snowy Western States 100; and a whole lot more.  TOPICS & TIMES: Leah’s Lululemon Partnership & the Blissfeel Trail (1:41)Attending the Launch Event in Vancouver (6:51)Her Biomedical Engineer Background (9:12)What is the FURTHER Initiative? (12:00)6-Day Ultramarathon & World Record Attempts (16:41)Western States 100 Prep (18:28)Bring On the Snow! (21:52)Summer Racing Storylines (24:55)RELATED LINKS: Lululemon’s Trail Team Lululemon’s FURTHER Initiative Become a Blister MemberBLISTER+2024 Blister Summit InfoCHECK OUT OUR OTHER PODCASTS: CRAFTEDBlister PodcastGEAR:30Bikes & Big Ideas Hosted on Acast. See acast.com/privacy for more information.