Tim Engler is part of the team of young leaders driving digital transformation in Germany's retail industry. He leads all things technology at OBI, a home improvement retailer with more than 600 stores in 10 different countries (I mentioned 11 in the interview but I was wrong). In this interview, he shares his perspective on the importance of technology for enabling the business by optimizing processes, supply chain, and customer journey. Especially on how digital helps customers prepare before going to an OBI store. This episode is sponsored by Mindcurv. Mindcurv empowers digital businesses from vision to realization. Mindcurv is OBI's strategic partner for revolutionizing their digital experience, commerce & data landscape. Learn more about OBI Make sure you don't miss any episode! Follow us on LinkedIn or Instagram Subscribe on YouTube, Spotify, Apple Podcasts