From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members. In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas. So don't miss out on all the knowledge shared by other commerce leaders, subscribe! Campaigns discussed in the episode: Your Data is Your Data Alepa Block Wish - Case Study The Belt 24/7 Another impressive campaign led by Lauri: Adidas Window Shopping Make sure you don't miss any episode! Follow us on LinkedIn or Instagram Subscribe on YouTube, Spotify, Apple Podcasts