PRIMARK's Chief Architect: "We need to be data-informed, not data-driven"
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Description
With over 30 years in the industry, Paul Sims - the company's Chief Architect - shares his journey from learning Mandarin in Shanghai to leading Primark's tech strategy as they aim to expand to over 500 stores by 2026. This episode explores the challenges of global retail expansion, balancing legacy technologies with innovative solutions, and the role of AI in enhancing customer experiences without losing the human touch. Tune in for a compelling discussion on the future of retail and subscribe to stay updated with more insights from technology leaders.
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