In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success. We discuss the changing landscape of travel and its impact on people's happiness, along with Toby's personal purpose in spreading joy through his work. Discover how Toby finds balance between work and personal life, and gain insights into the big questions driving his career forward. Join us for an inspiring conversation with Toby Horry, where we uncover the essence of creating happiness in both marketing and life.