Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to...
Published 06/26/24
Join us as we welcome Alessandra Bellini, former Chief Customer Officer at Tesco, who shares her journey of grit and ambition.
Alessandra discusses championing customers, disruption through rigor, and the importance of other marketing levers beyond advertising.
She also shares personal...
Published 06/19/24