Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think author readings, pop up shops, eSports, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Join us for a discussion with savvy creative companies who tell us how they create and curate premium experiences to connect with their audiences in novel ways, and explain how they are diversifying their revenue streams in the process.