The changing technological landscape has had an immense influence on the way the creative media industries deliver content to audiences. As content continues to shift from physical to digital formats the same evolution is also happening for sales channels, triggering the rise of new platforms and methods of distribution. What are the challenges in getting a market-ready creative work, regardless of the sector it comes from, through the existing and evolving distribution paths and to the end-user who can be either in Canada or abroad? OMDC commissioned and recently launched a study on this subject. Hear from the study authors how Ontario content owners are creatively navigating the challenges of the shifting distribution landscape to successfully deliver their content to audiences around the world.