The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution. Moderator: Nigel Newton, Consultant for AR Innovation & Strategy Panelists: Nyla Innuksuk, Owner & Producer, Pinnguaq Productions Inc.; Srinivas Krishna, Founder and CEO, AWE Company Ltd.; Lucie Lalumière, Founder, Lalumiere Media and Executive Producer, 360 Story Lab; J. Lee Williams, President, Occupied VR