Join our panelists from three established content creation companies to explore ways to add another layer to the media experience. We’ll be looking at strategies and tools for building additional content into products, the cost and how the marketplace is responding to these innovations. Moderator: Kim Gibson, Program Consultant - Interactive Digital Media, OMDC Panelists: Penny Caldwell, Cottage Life Media; Erin Mallory, House of Anansi; Blair Powers, Sinking Ship Entertainment