This week I am joined by serial entrepreneur Daniel Priestley, for a rocket-fuelled journey through his life and entrepreneurial journey, in which he shares the story of his first business at the age of 10 to becoming a key person of influence in the business world. He discusses the importance of manufacturing demand and building a personal brand to attract opportunities, and also highlights the impact of his experiences in slums and his humanitarian goals, emphasising the need for businesses to make a positive impact in the world. KEY TAKEAWAYS Building a personal brand as a key person of influence is essential for success in business. It allows you to manufacture demand for your products or services and attract opportunities. Manufacturing demand is often overlooked in traditional education and business training. While many focus on creating value, it is equally important to learn how to generate demand for what you offer. Being a key person of influence involves more than just gaining attention. It requires having a well-thought-out business, a great product or service, and utilising your personal brand to form partnerships and run effective campaigns. The power of being a key person of influence lies in the ability to curate opportunities and have demand exceed supply. This leads to profitability and success in business. BEST MOMENTS "Once you become a key person of influence, you're just an opportunity magnet at that point. And it's very hard to fail." "Most of the richest people on the planet, they break all the rules in business school. But the one rule they never break is that they always have demand exceeding supply." "A key person of influence is someone who is using their personal brand power their business. They've got a well thought through business, they've got a great product, they've got a great service." "If I want to jump on a plane, there are planes available. Just the idea of I went to school and some taxpayer paid for my schooling. I grew up in a system where taxes get paid and if you want to go to school, you're in a nice school." VALUABLE RESOURCES On A Mission - https://omny.fm/shows/on-a-mission   YouTube: https://www.youtube.com/c/EllieMckay  Daniel Priestley - https://danielpriestley.com/