Our guest speaker, Terng Shing Chen, more commonly known as Terng, is the CEO and founder of SYNC PR, a technology company that provides public relations and content marketing. Before founding SYNC PR, he had an illustrious career as an in-house public relations (PR) employee and in PR agencies. Some of the clients and brands he has worked with include Razer, GrabTaxi (Grab), Paktor and MyDoc. Terng is also the co host of the Business Over Drinks podcast, modelled after the countless business conversations that happen over a few drinks. It is self-described as casual conversation between business leaders, industry mavericks and the two hosts. This episode is Part 2 out of 3 where Terng tells us more about measuring ROI of Public Relations (PR), when does PR have the highest ROI for a company's growth, managing a team and how he and his co-host started Business Over Drinks podcast. Book mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It  This podcast episode was recorded in Apr 2022. Consider subscribing and following the podcast wherever you are listening or watching from so you won't miss out on new episodes. Kindly rate, review and share this podcast if you have enjoyed it and/or found the episodes helpful. You can also connect and share on Linkedin, Facebook and Instagram; and watch (parts of) the conversation on YouTube. About the host John Lim: Currently based in Singapore, I’m a husband, father and a curious business and tech enthusiast. Bulk of my career so far has been centered around business development, technology, entrepreneurship and startups. I have made rather huge career switches across diverse and unfamiliar industries. You can learn more about my career journey here. Send your feedback, comments and suggestions to [email protected]. I promise to reply each and every one of your emails! 😊 Support the show