In this episode of On Purpose with Alex Beadon, we’re taking a trip through the inspiring journey of Chelsea Glass, the Founder, and CEO of a boutique travel agency, Heart of Travel. A two-time Together We Launcher, Chelsea shares her story of transitioning from a service-based travel business to an online course model during the pandemic, and how passion for sustainable and ethical travel, as well as language education, has come together to create a transformative platform. In this episode you will learn: The Evolution of Heart of Travel and Chelsea’s Personal Story: Discover how a spontaneous trip to Guatemala ended up shaping Chelsea’s life and career forever and how her online business holds hands with her destination management company. Pandemic Pivot and Building a Resilient Team: Chelsea candidly shares her experience of steering her business through the pandemic and transitioning to an online model. She reveals her tips for hiring and protecting team culture from her experience building a dynamic, all-women team of nine full-time employees. You’ll also learn about the resources that supported her throughout this journey. The Power of Rinse and Repeat Launch Strategies: Learn more about Chelsea’s journey with TWL - from the unexpected side effects to a staggering $136k in sales in one day. For online course creators and membership site owners ready to scale their businesses, Chelsea’s experience offers valuable insight into how to create urgency, build anticipation, leverage social proof, and make a launch strategy work for you. Chelsea's journey is a testament to the power of adaptability, and having a clear vision in building and growing an online business. For anyone looking to transform their business, launch new products, or wanting to be inspired by a powerful entrepreneurial journey, this episode is a must-listen! Resources: Show Notes The Launch Expansion Method: Learn my $100k launch strategy for FREE VIP List - Free weekly newsletter for course creators