Can being more direct with customers fuel higher sales? Bill Rufo drops by the studio to chat with Alex about his customer-centric approach to pipeline generation.  As the CRO for the IT sourcing firm, UpperEdge, Bill has a unique perspective on building and maintaining a more effective sales team. He talks about the human aspect of building pipeline, the important role of curiosity in prospecting, and why articulating a vision ahead of time is a crucial part of ensuring scalability.    Follow Bill: LinkedIn: https://www.linkedin.com/in/billrufo/   Follow Alex:  LinkedIn: https://www.linkedin.com/in/alexalleyne/ Twitter: https://twitter.com/elitelevelalex   And if you’re looking to level up in sales, sign up for Alex’s weekly newsletter. Reach new heights by building a world-class mindset grounded in discipline and resiliency: https://workweek.com/brand/on-target/   Alex is a Workweek friend.