In this episode of the On The Rail podcast, we are joined by Carol Timke who discusses the Midwest Cash Incentive Challenge (MCIC) for Midwest horses, exhibitors, and owners. Carol shares her extensive experience in the horse industry, talks about the objectives and origins of the MCIC, and highlights the unique aspects of this inclusive program. The conversation covers various topics including the combination of different horse breeds in the MCIC, the importance of promoting non-pro and amateur participation, class offerings, and the role of sponsors in making the program a success. Carol also touches on the viability and expansion of the MCIC, the challenges encountered, and the rewarding process of creating a community-focused horse showing environment. 00:00 Welcome to the On the Rail Podcast 00:50 Meet Carol Timke: A Journey with Horses 02:33 Settling in Iowa: Career and Family Decisions 03:35 Introduction to the Midwest Cash Incentive Challenge 04:36 Combining Color Shows: A Collaborative Effort 08:49 Eligibility and Objectives of the MCIC 14:55 Stallion Program and Inclusivity 19:30 Class Offerings and Participation 23:38 Sponsorship and Community Support 26:46 Engaging Stallion Owners and Breeders 28:24 Sponsorship Strategies and Challenges 30:37 Class Structure and Entry Fees 33:04 APHA Chrome Cash and Additional Fees 35:34 Program Evolution and Future Opportunities 41:45 Community and Family Atmosphere at Shows 44:32 Sponsorship Details and Final Thoughts