Most people think social media compliance is just for regulated industries. And it's true that regulated industries do have more rules to comply with.    But social media compliance is everybody’s business.   Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.   In this podcast, Chris Kieff (@ckieff), Director of Sales Support and Operations, Sprinklr and Eric Schwartzman (@ericschwartzman) reveal strategies for building trust and verifying compliance. Up to now, that strategy for winning social media compliance at most companies has been to issue a social media policy.   But no one reads your social media policy. They sign for it, and put in the bottom drawer.   Despite the fact that 80% of employers have social media policies, 70% have disciplined employees for social media misuse, research shows.   We'll also walk through the major US rules and regs that impact how organizations can and can’t use social media lawfully in the workplace.     Enterprise Social Compliance Topics Covered: Trust gap between leadership and regular employeesOptimizing the impact of official voices on unofficial voicesCreating a workplace environment where employees are trustedWhat GM did wrong when they tried to rebuild trust with socialInspiring employees to serve as goodwill ambassadorsManaging the risks associated with employee advocacy programsWhy social media policies don’t prevent employee misuseUnmanaged risks around encouraging employees to use social mediaTeaching employees about the risks of noncompliant social media useFines and penalties of noncompliant social media useNLRB and how employers can police social media use at workComputer Fraud and Abuse ActCommunications Decency ActDigital Millennium Copyright ActFTC Disclosure GuidelinesFDA, HIPAA, FINRA and FFEIC GuidelinesAnd much, much more About the Podcaster: Eric Schwartzman is abest selling author, speaker, blogger, trainer and advisor.  Join him weekly at PR Tech Wednesdays. Photo by Mark Duffel on Unsplash