What steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies conduct social media marketing.     Digital drug marketing topics discussed:   What the FDA has done so far to try and deliver social media guidance to drug companiesThe difference between social media "guidance" and actual regulationsChallenges for pharmaceutical companies associated with maintaining Facebook PagesHow drug companies are hedging their bets and marketing on social media in lieu of guidanceThe British Prescription Medicines Code of Practice Authority's informal guidanceMobile Medical Apps And much, much more!   Reference links:   Pharma Guy Social Media Compendium [PDF]FDA Approved Medical Mobile AppsDose of Digital: Social Media Wiki Photo by freestocks.org on Unsplash