Description
Most people think social media compliance is just for regulated industries. And it's true that regulated industries do have more rules to comply with.
But social media compliance is everybody’s business.
Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.
In this podcast, Chris Kieff (@ckieff), Director of Sales Support and Operations, Sprinklr and Eric Schwartzman (@ericschwartzman), CEO of social media compliance training provider Comply Socially reveal strategies for building trust and verifying compliance.
Up to now, that strategy for winning social media compliance at most companies has been to issue a social media policy.
But no one reads your social media policy. They sign for it, and put in the bottom drawer.
Despite the fact that 80% of employers have social media policies, 70% have disciplined employees for social media misuse, research shows.
We'll also walk through the major US rules and regs that impact how organizations can and can’t use social media lawfully in the workplace.
Enterprise Social Compliance Topics Covered:
Trust gap between leadership and regular employees
Optimizing the impact of official voices on unofficial voices
Creating a workplace environment where employees are trusted
What GM did wrong when they tried to rebuild trust with social
Inspiring employees to serve as goodwill ambassadors
Managing the risks associated with employee advocacy programs
Why social media policies don’t prevent employee misuse
Unmanaged risks around encouraging employees to use social media
Teaching employees about the risks of noncompliant social media use
Fines and penalties of noncompliant social media use
NLRB and how employers can police social media use at work
Computer Fraud and Abuse Act
Communications Decency Act
Digital Millennium Copyright Act
FTC Disclosure Guidelines
FDA, HIPAA, FINRA and FFEIC Guidelines
And much, much more
Download;
The Complete Guide to Social Enterprise Compliance
About the Podcast:
On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023, at the age of 66.
Bragman was known for his pioneering work in the field of public relations, helping to shape the image of numerous celebrities, politicians,...
Published 02/14/23
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr's Get Satisfaction acquisition, Meerkat and Periscope.
Fair use is...
Published 05/05/15