Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.     The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion.  ...

In this episode, sponsored by IBM Big Data, Marc Teerlink, Ph.D., Global Strategist & Data Scientist talks about separating the signal from the noise, using the past to predict the future and social media monitoring for ROI. When you're dealing with Big Data, finding KPIs is tougher because there's more information to consider, so it's easier to get off course. We spoke to Marc will he was a drift, charting an unknown nautical course. In this episode, Marc discusses: How to use...

So you're using social media for business. And sometimes customers and prospects actually notice.  But you can't figure out how to scale engagement more consistently.  You need to get more people involved because on social networks, reach is a factor of engagement.  You've thought about getting your coworkers involved.   But they don't all know how to use social networks for business. And they're not skilled in the art of public disclosure.  They might make the mistake...

So you're using social media for business. And sometimes customers and prospects actually notice.  But you can't figure out how to scale engagement more consistently.   You need to get more people involved becuase on social networks, reach is a factor of engagement.  You've thought about getting your coworkers involved.   But they don't all know how to use social networks for business. And they're not skilled in the art of public disclosure.  They might make the mistake of saying...

In this podcast, I talk to IBM fellow Jeff Jonas (@JeffJonas) about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.   Jeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.   In this...

  IBM fellow Jeff Jonas (@JeffJonas) talks about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.   Jeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.   In this exclusive interview, sponsored by...

Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy. A text transcript of our discussion is below.  Eric:  What is "socialstructing."   Marina:  There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a...

  Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, she talks about hwo technology is changing the world of education, what motivates people to learn and digital literacy.   Eric:  What is "socialstructing."   Marina:  There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a sudden, possible. The kind of things that previously you needed the...

  In this special episode sponsored by IBM, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.   Topics discussed include:   Why should non-technical business people care about big data? Transactional, machine, social and enterprise data The difference between social media and...

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Social media training specialist Eric Schwartzman (@ericschwartzman) interviews Dell Computer social media attorney Ryan Garcia (@SoMeDellLawyer) about the impact of social media usage in the workplace of personal privacy and security.   Ryan has spoken at and chaired numerous...

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage in the workplace of personal privacy and security.   Ryan has spoken at and chaired numerous social media legal conferences around the country. He has also been...

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly effective.   But where do you start?  You can’t boil the ocean. So Intel focused on training marketers first, before rolling the...

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly effective.   But where do you start?  You can’t boil the ocean. So Intel focused on training marketers first, before rolling the program out...

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.  Whether you’re a social media manager or shipping and receiving clerk, Dell has a social media course that’s right for you.   In this podcast social...

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.   Whether you’re a social media manager or shipping and receiving clerk, Dell has a social media course that’s right for you.   In this episode, former...

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance in this episode of On the Record…Online, the podcast about how technology is changing the way organizations communicate and how people consume media and information.   Topics Addressed:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the...

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.   Topics discussed include:   Ethical issues surrounding undisclosed online advertisingResponsibility Google has to distinguish between paid and unpaid search listingsLack of evidence on the credibility of paid contentEthics of sponsored content and inconspicuous disclosuresUse of mobile apps to move unclear and inconspicuous paid...

The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit investors that way.   If you wanted to raise money for a business, there was a mountain of paperwork you had to file and compliance hurdles you had to clear before you could sell shares to individual investors. Originally, these laws were put in place to protect individual investors from getting fleeced.   ...

This episode is sponsored by social media training provider Comply Socially.   This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York.   The session was titled:   Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR   In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now...

This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled:   Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business...

This is a recording of the luncheon keynote title "The Content Imperative" delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies....

This is a recording of the luncheon keynote title "The Content Imperative" delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a...

Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising and human resource management.   In this interview, Gerry Crispin discusses his most current Sources of Hire...