How can you persuade someone who disagrees with you on everything? In this episode, we discover the secrets of political persuasion with Robb Willer, a leading expert on political persuasion and moral reframing. Igor grills Robb on the ethics of activism in social science, Robb defends his mission to make a difference in the world, and Charles is amazed to find out that he can fix his misperceptions with a few simple tricks. Don’t miss this inspiring and ground-breaking conversation that will transform how you communicate with others. Tune in to Episode 53 now! Special Guest: Robb Willer. Links: Robb Willer's WebsiteHow to Have Better Political Conversations | Ted Talk (2017)The Key to Political Persuasion | New York TimesFrom Gulf to Bridge: When Do Moral Arguments Facilitate Political Influence? - Matthew Feinberg, Robb Willer (2015)Correcting inaccurate metaperceptions reduces Americans’ support for partisan violence - Joseph S. Mernyk, Sophia L. Pink, James N. Druckman, Robb Willer (2022)Interventions to reduce partisan animosity - Rachel Hartman, Will Blakey, Jake Womick, Chris Bail, Eli J. Finkel, Hahrie Han, John Sarrouf, Juliana Schroeder, Paschal Sheeran, Jay J. Van Bavel, Robb Willer & Kurt Gray (2022)The activist’s dilemma: Extreme protest actions reduce popular support for social movements - Matthew Feinberg, Robb Willer, Chloe Kovacheff (2020)