Join the ranks of those who dare to live a life of discipline and purpose, as we sit down with the indomitable Joe De Sena. Get ready to be challenged and inspired by Joe’s relentless pursuit of resilience, where actions speak louder than words. Hear tales of early morning workouts where a true test of character is part of the daily grind. Joe’s "nobody cares, work harder" mantra isn’t just a catchphrase; it’s a call to arms to anyone who is looking to inspire change and lead by a powerful example. But the path to success isn’t paved with protein shake; it’s full of trials and the occasional stumble. In this motivational episode, we break down the notion that young people should be shielded from adversity. Instead, we explore the benefits of letting them experience the rich lessons that come from pushing past our comfort zones. With Joe’s insight and Ruari’s own parenting journey, we discuss the benefits that instilling grit and a strong work ethic from an early age can have. We also hear about how life changing taking part in a Spartan race can be. These races are more than just physical challenges; they’re transformative opportunities that allow participants to take greater control over their life choices, including the decision to say ‘no’ to alcohol. Joe is a huge tour de force; so for those on a new year health kick, or having already taken steps towards taking control over compulsive behaviours, this episode is the motivation YOU need. Learn more about our guest Joe De Sena here:  Website Joe De Sena's Instagram Learn more about OYNB and how it could help change your relationship with alcohol - https://go.oneyearnobeer.com/complete-control-program/?el=podcast  If you are ready to take a challenge and join our alcohol-free community, you can test it for 28, 90 or 365 days through one of our programmes: https://go.oneyearnobeer.com/challenges-uk/?el=podcast Learn more about your ad choices. Visit megaphone.fm/adchoices