My guest today is Ben Fox, the founder of Shepherd.Com -- a website that helps you find what to read next. Ben talks about the concept behind his project, how it started and how it is different from other similar websites. He shares tips on how to pitch your project to other people in such a way that they cannot say no. He gives a few key marketing strategies for self-published authors, how to improve their book and make it successful. As with many guests on OnlineBound, I ask Ben how he strikes balance between work and life, clears his mind after working long hours and how he prevents burnout. I hope you find this conversation useful. See the podcast page to learn more about the guest and to access the notes. Learn how to transition from teaching 1:1 to smarter and more sutainable formats. Download my free Smart Kit. Check out my online courses for language teachers and business owners.