Observability is becoming a common practice for DevOps teams monitoring and troubleshooting IT systems. But Observability can offer much more than that. More advanced usage of telemetry, and in particular distributed tracing and its context propagation mechanism, can uncover insights into your business performance and can help solve business and FinOps problems. On this episode of OpenObservability Talks we’ll host Yuri Shkuro, a champion of Distributed Tracing, to discuss how tracing and observability can help beyond DevOps, whether on business cases, FinOps or even software development. We’ll also catch up on the latest updates from Jaeger, the CNCF’s distributed tracing OSS project, its synergy with OpenTelemetry and more topics. Yuri is a software engineer who works on distributed tracing, observability, reliability, and performance problems; author of the book "Mastering Distributed Tracing"; creator of Jaeger, an open source distributed tracing platform and a graduated CNCF project; co-founder of the OpenTracing and OpenTelemetry CNCF projects; member of the W3C Distributed Tracing Working Group. Resource: Great addition in Kubernetes v1.22 release: API Server Tracing, based on OpenTelemetry Tracing at Uber and the beginning of Jaeger project: Distributed Tracing at Uber-Scale episode OpenTelemetry becomes a CNCF incubating project Cortex accepted to CNCF incubation in August Thanos accepted to CNCF incubation in August Google Donates Sqlcommenter to OpenTelemetry Project From Distributed Tracing to APM: Taking OpenTelemetry and Jaeger Up a Level