Your constraint is limiting your profits. But despite this fact, companies often focus on the wrong things – like cost cutting, product costing or cost accounting, and efficiency. If you really want to maximize profits your focus needs to change. You and your competitors all purchase the same raw materials and equipment, while hiring from the same labor pool. To truly be better, to increase profits and to gain market share you must THINK differently. We’ll discuss what that means and start challenging your thinking!