Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before. Ashwin Balakrishnan: Writer, marketer, strategist. Head of marketing @Optmyzr and contributor @sejournal. Proud husband to a breast cancer survivor. Twitter: @TheCopyTrail - https://twitter.com/thecopytrail LinkedIn: https://www.linkedin.com/in/ashwin-balakrishnan/ Optmyzr: PPC Management Software