Wade and Matt are co-founders of Bioptimizers...One is a plant based body-building champion and the other is a 10+ year keto follwer and expert in vitamin formulations... They've put their heads together to release a ground-breaking book called The Ultimate Nutrition Bible - find it below and use the code OPP10 for 10% off and get extra goodies GET THE BOOK HERE - https://ultimatenutritionsystem.com/opp Sign up for What's Up Wednesday Newsletter HERE -  https://seanmccormick.com/ EPISODE SPONSORS - Amino Co Get 30% off here: http://aminoco.com/OPP use code OPP  In this episode we cover: •How to transcend the cult-like dietary mentality •Are you a part of a diet cult? •Specifics on how you can customize a diet for you that works •The importance of attitude and psychology around dietary choices •The importance of nutrient absorption and dietary fiber