Join Nate Matherson as he sits down with Nemanja Mirkovic for the eighth episode of the Optimize podcast. Nemanja is an advisor and investor in online businesses and a co-founder of Sleep Advisor, which grew to 12M users/year (now acquired). This episode covers SleepAdvisor’s journey from 0 to 12M visitors per year, and includes Nemanja’s reflections on lessons learned from his journey. In this episode, we go in-depth on a number of topics including the steps to go 0 to 1, building backlinks, establishing a brand, topical authority, and more. For more information please visit www.positional.com, or email us at [email protected]. Resources:Join Positional’s Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Nemanja on LinkedIn or by email [email protected]  What to Listen For:02:39 Namanja’s Background03:19 Why ‘sleep’: SleepAdvisor’s origin story05:00 Growing SleepAdvisor from zero to 12M visitors per year08:02 How much content did SleepAdvisor create?09:33 SleepAdvisor’s link-building campaign14:17 Domain rating vs. link relevance16:07 Namanja reflects on missteps & lessons learned18:58 Life after SleepAdvisor20:28 How to: create an authority website in 202325:29 How to: successfully drive traffic from channels outside organic search28:09 Namanja’s thoughts on AI content30:54 Do experts matter when writing content? Should we use them?33:14 Lightning Question Round