Join Nate Matherson as he sits down with Karl Hughes for the ninth episode of the Optimize podcast. Karl is the founder of Draft.dev, a marketing agency specializing in creating high-quality technical content for developer tools companies. This episode dives deep into the content creation process, providing listeners with a road map of the entire process from timelines and outlines to talent sourcing and content optimization. In this episode, Karl and Nate share insights on the relationship between video and blog content, the significance of content promotion, and providing sources within your content. For more information please visit www.positional.com, or email us at [email protected]. Resources:Join Positional’s Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Karl on LinkedIn & Twitter What to Listen For:02:36 Karl’s Background 07:08 What does it mean to create fantastic content 09:01 Roadmapping the content creation process 12:29 Content creation timeline 14:36 Outlining content: How long should it take? 15:15 How to find freelancers 19:29 How to screen freelancers before hiring 22:06 The importance of sourcing 24:45 Karl’s thoughts on AI content 31:37 Content promotion 35:34 The importance of content optimization 39:36 Exploring the relationship between video and blog content 45:36 Lightning Question Round