Join Nate Matherson as he sits down with Anja Simic for the twelfth episode of the Optimize podcast. Anja Simic is currently the Director of Content Marketing at Deel, the all-in-one HR platform for global teams. She’s also a passionate advocate for remote work and leveling the playing field for diverse talents worldwide. Anja walks us through the process of building an all-star global remote-first content and SEO team. Throughout the conversation, Anja and Nate discuss roles like SEO Managers, Content Ops, Writers, and more. Beyond team formation, Anja gets tactical with strategies and tips for creating multi-language content, leveraging location-based SEO, and creating workflows for remote teams. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at [email protected]. Resources:Join Positional’s Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Anja on LinkedIn & Twitter What to Listen For:02:09 Anja’s Background  05:49 How do you know when to invest in content? 07:27 Building an SEO and content marketing team 12:11 When to re-visit content and create content operations processes 15:23 Creating call-to-actions (CTAs) for each stage in the funnel 18:27 How increasing your content library impacts conversion rate for returning traffic 20:10 What does it mean to build authority in 2023? 22:48 Anja’s thoughts on AI and AI-generated content 27:40 Breaking down the role of a SEO Content Manager  29:57 How to set KPIs and Goals for content and SEO teams 33:36 Importance of cross-functional teams for SEO 36:19 Anja’s strategy for Deel’s Location-based SEO and content marketing 38:14 Anja’s tips for creating and managing multi-language content and SEO 40:24 Lightning Question Round