Join Nate Matherson as he sits down with Nathan Gotch for the seventeenth episode of the Optimize podcast. Nathan is an SEO professional with over 10 years of experience, and the founder of the #1 SEO training program in the world, Gotch SEO Academy. He’s also the author of the forthcoming book, The SEO Entrepreneur, releasing October 2, 2023. In this episode Nathan and Nate venture into the world of local SEO, breaking down key concepts, technical SEO tips, and common pitfalls. Beginning with Nathan’s background, he speaks briefly on Gotch SEO Academy, revealing the frameworks and methods he uses within his own agency to enhance student learning. He also gives the Optimize audience a sneak preview of his upcoming book, The SEO Entrepreneur, where he outlines the steps you can start today to create your own high-performance SEO agency. Rounding out the episode, Nathan and Nate get tactical with creating link bait for building local SEO backlinks, how to overcome competition in SEO, and other valuable insights for SEO professionals and newbies alike. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at [email protected]. Resources:Join Positional’s Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Nathan Gotch on LinkedIn & Twitter & Youtube & WebsiteFind Nathan's Book, The SEO Entrepreneur, Free Here What To Listen For:03:07 Nathan’s background 05:24 The origin of Gotch SEO Agency 08:05 Starting Gotch SEO Academy 10:52 What is the information and framework taught within the Academy? 15:01 Who benefits from the information within the Academy? 17:48 What should a great agency cost for National vs. Local SEO? 19:21 Are smaller clients more likely to cause headaches? 22:40 Special Preview: The SEO Entrepreneur (Nathan’s new book) 25:51 What does fantastic content, and the content creation process, look like? 30:15 Is local SEO incredibly easy? How competitive is SEO in 2023? 33:45 Nathan breaks down The Local Pack SERP features and variables 36:38 How to build backlinks as a local SEO? 42:09 Lightning question round