Join Nate Matherson as he sits down with Meagan Morris for the eighteenth episode of the Optimize podcast. Meagan is the Director of Content and SEO for Leafwell. Meagan has worn many hats in the digital world, from Yahoo! and Metro US to Hearst Magazines and Hurrdat. This episode covers a variety of topics important to developing a content channel that is resilient to algorithm updates, establishing trust with your audience, and developing site authority organically. In this episode Meagan and Nate discuss Leafwell’s journey from 0 to over 2 Million visitors per year, dissecting the strategy, tips, and insights Meagan has learned over the last two years. Meagan also shares her process for creating content briefs that enable freelancers to deliver fantastic content every time. Rounding out the episode, Meagan and Nate get tactical with link-building campaigns utilizing link bait and PR. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at [email protected]. Resources:Join Positional’s Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Meagan on LinkedIn & Twitter & LeafWell What To Listen For:03:00 Meagan’s Background and Leafwell Intro 08:57 Creating processes to manage publishing 60+ blogs per month 10:45 How Meagan found and vetted freelancers 14:36 How to internally track and coordinate a robust content creation strategy 16:01 Crafting the perfect content brief: do’s and don'ts 20:07 The importance of sourcing in a regulated industry 22:05 Setting SEO KPIs and their evolution over a channel’s lifespan 23:29 Tips for Optimizing CROs and CTAs 26:21 Revisiting old content and the importance of updated publishing dates in SERPs 30:47 Benefits of location-based pages and location-based SEO 33:44 How to strategize after a positive algorithm update? 35:02 Meagan shares tips for building backlinks with PR and Link Bait 37:49 Is SEO becoming more competitive compared to the 2010s? 39:44 Is SEO going to fundamentally change with Google’s SGE or other AI influences? 41:20 Lightning question round