Join Nate Matherson as he sits down with John Collins for the twenty-first episode of the Optimize podcast. John is a content marketing consultant who partners with startups and corporations to build or reignite their content programs. For this episode, Nate discusses the survey results of data compiled by John and Nigel (Organic Growth) so that all content and SEO professionals can improve their workflows, KPIs, content structure, value propositions, and CTAs. John and Nate cover a variety of topics related to trust, sales, content formats, AI, and more! The research was conducted on behalf of OGM and John Collins by Incite Fusion, a global market research firm, in the summer of 2023. A total of 558 responses were received from people purchasing software on their employer's behalf. The majority of respondents held senior positions in their organizations - 66% were senior managers or above, with 23% coming from the C-suite or executive team. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at [email protected]. Resources:Join Positional’s Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with John on LinkedIn